Jaecoo Australia is proud to announce an exciting new partnership with one Sydney’s most recognisable sporting franchises – the Sydney Kings.
Running for the duration of the NBL 2026/27 season, Jaecoo will have a prominent feature on the back of the Kings jersey, as well as becoming the Sydney Kings Official Membership Partner.
Jaecoo will bring the brand closer to fans through a series of activations during the season, providing the passionate Sydney Kings fanbase opportunities to engage with both organisations in an exciting and interactive environment.
"We're incredibly excited to partner with the Sydney Kings, a club that shares our ambition, competitive spirit and commitment to achieving great things”, said Roy Munoz, Chief Commercial Officer, Omoda Jaecoo Australia.
"Basketball has an incredible ability to bring people together, inspire communities and create lasting memories. The Sydney Kings have built a passionate following, and we're looking forward to being part of that journey, supporting the club and creating some exciting experiences for fans along the way.”
"Jaecoo is one of the fastest growing brands both globally and at home here in Australia. From our hugely popular J5 EV to our feature packed J8 seven seat Super Hybrid, more and more Australians are falling in love with the brand every single day. This partnership also provides another fantastic platform to introduce more people to our brand and the products we're bringing to market."
The Sydney Kings is one of the NBL's foundation clubs and has a proud history in Australian basketball. It is also one of the most successful teams, winning six championships (‘03, ‘04, ‘05, ‘22, ‘23, & ‘26) in the club’s 39-year history.
CEO of Hoops Capital, Mark Thompson, said this partnership marks an exciting move for the Sydney Kings.
“We are incredibly proud to partner with Jaecoo, globally respected for their craftsmanship and innovation. As the reigning champions of the NBL, the Sydney Kings are pushing the boundary on Australian basketball from a performance, fan and engagement perspective. Joining forces with a partner that shares our same drive, and ambition is crucial as we continue to build momentum as a code and as a club.”
“Jaecoo is the one of the fastest growing brands across Asia and Europe and basketball is one of the fastest growing participation sports in Australia. This partnership will further drive growth of our sport and unlock the amazing entertainment and sporting product which is championship basketball at Afterpay Arena with the Sydney Kings.”
After 10 games, the Sydney Kings currently sit on top of the ladder with seven wins so far this season.
Jaecoo is experiencing similar success in 2026, recently surpassing 20,000 sales in October. This growth has been spearheaded by the J5 small SUV, which is offered with petrol, hybrid and full electric powertrains.
The brand looks forward to giving its owners and Sydney Kings fans alike exclusive offerings throughout the 2026/27 season, which will range from ticket giveaways to VIP experiences.
