Jaecoo, the premium SUV manufacturer, has today announced an exciting new initiative with Thule, a global leader in adventure accessories. Jaecoo customers can purchase a curated selection of Thule’s high-quality bespoke adventure accessories directly from participating dealers nationwide. The collaboration aims to complement Jaecoo’s vehicle lineup, offering consumers an exceptional driving and adventure experience. 

The collaboration comes at an important time for Jaecoo as it prepares to launch its highly anticipated Jaecoo J7 range to the Australian market including the hybrid model. This innovative vehicle is set to redefine hybrid technology, catering to the growing demand among car owners for more sustainable and efficient ways to embark on outdoor adventures. With Thule’s accessory packs, Jaecoo drivers will have the tools they need to take full advantage of their outdoor pursuits. 

“The association with Thule is a fantastic way for us to add an extra layer to our vehicles and offer convenience at our dealerships,” said Lewis Lu, Chief Executive Officer, Jaecoo Australia. “Enabling Jaecoo drivers to live their Wild Life is at the core of what we want to do as a brand. Whether you want to head off mountain biking on the weekends, need a secure transportation option for your surfboard or skis, or simply want to get out of town, Thule’s accessories, combined with our explorer class SUV offering, make it easier than ever for our customers to explore the world around them.” 

Thule is renowned for creating solutions to simplify adventuring, developing high-quality, stylish products which are safe and easy to use. Accessories which will be stocked across Jaecoo dealerships include roof racks, bike carriers, water and winter sport carriers, roof boxes, luggage and pet-related products. Available in over 140 countries, Thule’s products are trusted by adventurers worldwide.

With this new initiative, Jaecoo and Thule aim to provide Australian explorers with the best tools to get the most out of their Jaecoo vehicles, enhancing both functionality and fun.

Thule products will be available at Jaecoo dealers nationwide.