• JAECOO officially welcomed to Europe by His Grace, the Duke of Richmond, at ribbon-cutting ceremony at the Goodwood Festival of Speed

  • Dynamic debut for JAECOO 7 as the new model took on the iconic hill climb

London, 11 July 2024 – On a day centred on a debut, a Duke, and a racing driver, new premium off-road brand JAECOO made its first public European appearance at this year’s Goodwood Festival of Speed. The new brand was officially welcomed by the event’s main host, His Grace, the Duke of Richmond, at a ribbon-cutting ceremony.

With meticulous attention to detail, JAECOO’s first model, the JAECOO 7, blends the experience and craftsmanship of teams from across the world, including Europe and China, to establish a new benchmark for modern, advanced all-terrain vehicles.

Goodwood attendees were treated to the dynamic debut of the JAECOO 7 as it took on the iconic hill climb in the capable hands of former 1960’s F1 racing driver and 1970 Le Mans winner, Richard Attwood. Encapsulating the brand philosophy of ‘From Classic, Beyond Classic’ – taking traditional values and evolving them for the modern era – the JAECOO 7 effortlessly negotiated the 1,900-metre course with Attwood at the wheel. 

The JAECOO stand has already hosted hundreds of visitors keen to be among the first to see its new model in the metal, with thousands expected by the end of the event. The stunning stand, centrally located on ‘The Grid,’ was shared with sister brand OMODA, which showcased its flagship model, the all-electric E5. 

The JAECOO 7 is anticipated to arrive in Australia in early 2025.