A new name is about to hit Australian roads, bringing a fresh take on what it means to drive an SUV. JAECOO, the premium SUV manufacturer, known for blending bold design with cutting-edge technology, is making its official Australian debut on Tuesday 6 May. To celebrate, JAECOO hosted an exclusive launch at Centennial Park in partnership with Nine where it announced actor and athlete Daniel MacPherson as the first-ever Mr JAECOO Australia—a fitting ambassador for a car designed to take on life’s next adventure with confidence.

A household name across Australian screens and international productions, Daniel MacPherson has carved out a reputation, both for his acting talent and his athleticism and adventurous spirit off the screen. His ability to blend performance with purpose - both on and off screen - makes him the perfect fit for JAECOO’s pioneering approach to modern SUVs.

‘I’ve always been drawn to performance—whether it’s on set, on the racecourse, or in the car,’ said Daniel MacPherson, Mr JAECOO Australia. ‘The JAECOO 7 is one of the most exciting vehicles I’ve driven. It’s stylish, capable, and packed with innovation, yet surprisingly it comes without the luxury price tag. I’m proud to be part of a movement that’s not only shaking things up but doing it with such a strong sense of identity.”

JAECOO premiered the highly anticipated J7, its signature mid-size premium SUV, alongside the stylish J8, a larger SUV that will be available to Australians from June 2025. Both models highlight JAECOO’s distinctive design, innovation-driven performance and cutting-edge technology, demonstrating a commitment to creating vehicles that balance luxury with versatility.  The J7 Super Hybrid System model will also be on show, with the capability of travelling 1200 kms on one tank of fuel and driving 106kms in EV mode, giving customers the best of both worlds. 

To mark the J7 launch, JAECOO has partnered with environmental charity Greenfleet to establish the JAECOO Forest—planting 7,000 native trees within the Strzelecki Nature Link on Boonwurrung Country in South Gippsland, Victoria, helping restore 3.5km of protected wildlife habitat.

Roy Munoz, Chief Commercial Officer, JAECOO Australia, says: ‘This isn’t just about new cars—it’s about offering something different for Australian drivers to capture their sense of adventure. Daniel MacPherson reflects that spirit perfectly—he’s someone who pushes himself and embraces new challenges. We’re excited to welcome him as Mr Jaecoo.’

As Mr Jaecoo, Daniel MacPherson will be behind the wheel of the all-new JAECOO 7 AWD, finished in a striking Forest Green, before transitioning into JAECOO’s highly anticipated Super Hybrid System (J7) model later this year.