Jaecoo Australia is proud to announce celebrated Australian Supercross rider Dylan Wills as its newest brand ambassador, joining the Jaecoo family to represent the brand’s adventurous spirit.

Known for his speed, skill and authentic connection to outdoor culture, Dylan Wills perfectly embodies Jaecoo’s philosophy of “For the Wild Life” – combining style, confidence and capability both on and off the track. Dylan is a leading Australian SX1 rider, hailing from Cronulla, NSW, and is currently ranked in the top 10 of the riders in the sport.

As a brand ambassador, Dylan’s role will include appearances at Supercross events and activations, digital content collaborations and cross branding opportunities.

“We’re thrilled to have Dylan join the Jaecoo family,” said Roy Munoz, Chief Commercial Officer, Omoda Jaecoo Australia. “Dylan’s passion for adventure and his genuine, down-to-earth personality align perfectly with our brand values. He clearly represents the adventurous spirit of the Jaecoo brand — confident, capable, and ready to take the road less travelled.”

“Partnering with Jaecoo feels like a natural fit,” said Dylan Wills. “I’ve spent most of my life chasing challenges outdoors, and Jaecoo’s blend of adventure and capability is exactly what I look for in a vehicle. I’m stoked to be part of a brand that’s redefining what adventure looks like.”

Jaecoo is a Major Partner for the 2025 season of the The Boost Mobile Australian Supercross Championship which launches October with five rounds of non-stop action, now featuring Jaecoo’s premium presence on the ground, on screen, and everywhere in between.